About Us

You can live in some of the biggest cities in the world and still call yourself a cowgirl. Cowgirls come in all shapes and sizes. Some rodeo, some work on the ranch, some wrangle little ones and or dogs, and others work in an office and wrangle clients. Whatever your brand of cowgirl is, be that authentically and unapologetically. This line is to celebrate the cowgirl or cowboy in all of us.

Our founder, Lacey Breech, grew up on a cattle ranch in Kansas before living in LA and NYC. In 2023 she was diagnosed with with stage 4 brain cancer. All proceeds from NYC Cowgirl will go directly towards her medical journey.